Resume

Work Experience

Dec 2022 - Present

Nov 2020 - Dec 2022

Aug 2019 - Nov 2020

Managed editorial activities for The Luxury Collection, a luxury lifestyle magazine by Prestige Group
Ideated on all upcoming editions of the magazine, decisions regarding theme, layout, design, and magazine tone
Ensured timely receipt of copy and photos, including coordinating and overseeing all freelance and in-house submissions.
Edited and fact-checked articles
Ensured that the magazine remained recognisable, up to date, and exciting to our readers, customers, and partners.
Developed strategies and managed marketing campaigns across print, broadcast, and online platforms to ensure the magazine met customers’ expectations as well as to build credibility
Carried out market research in order to keep up to date with customer trends, as well as trying to predict future trends
Organised events such as launches, exhibitions, and photo shoots.
Executed creative propositions and produced everything from SEO website copy to social media posts, and concepts.
Contributed as an author to the magazine.

Sept 2017 - July 2019

Met project teams and liaised with clients and colleagues to consider advertising requirements
Interpreted account briefs to develop and execute interactive and innovative radio campaigns and copy
Carried out thorough research on client brands, competitors, and the industry to ensure only the best and most innovative solutions were provided
Produced original, clear, and credible ideas, messages, and scripts, and presented these to clients and colleagues
Worked with sales, programming, and production teams to ensure that the copy fits the needs of the project
Collaborated with programming, production, digital, and other teams to ensure all deadlines are met
Managed voice talent and participated in the production process to ensure everything is going as planned
Communicated with clients to pitch new ideas, listen to their feedback, and suggest areas of improvement
Monitored the development and effectiveness of the campaigns’ and created reports to present to clients
Additionally portrayed a flair for producing exceptional copy and storytelling by writing clear, engaging, and persuasive copy

Jan 2017 - Sept 2017

Generated Business revenue for Radio Stations in Goa and Bangalore by delivering sales pitches to prospective clients
Negotiated and closed business contracts with existing and new clients
Worked with client teams to develop detailed plans for the delivery of strategic, creative, and production deliverables
Worked as a Lead Strategist to interpret creative brief requirements of the client
Developed compelling creative work in line with client strategy
Held team meetings at the beginning of every project to ensure clarity on the agreed action plan
Produced creative and effective trailblazing ideas and Ad copy and conducted their rollout across campaigns
Attended production meetings and necessary client presentations as required
Ensured client expectations were set and met appropriately

May 2015 - Dec 2016

Generated Business revenue for Radio Stations across India but primarily in Mangalore by delivering sales pitches to prospective clients
Negotiated and closed business contracts with existing and new clients
Worked with client teams to develop detailed plans for the delivery of strategic, creative, and production deliverables
Worked as a Lead Strategist to interpret creative brief requirements of the client
Developed compelling creative work in line with client strategy
Held team meetings at the beginning of every project to ensure clarity on the agreed action plan
Produced creative and effective trailblazing ideas and Ad copy and conducted their rollout across campaigns and brands
Attended production meetings and necessary client presentations as required
Ensured client expectations were set and met appropriately

Aug 2014 - May 2015

May 2013 - Aug 2014

Generated Business revenue for the events and advertising verticals
Worked with client teams to develop detailed plans for the delivery of strategic, creative, and production deliverables
Worked as a Lead Strategist to interpret creative brief requirements of the client
Developed compelling creative work in line with client strategy
Held team meetings at the beginning of every project to ensure clarity on the agreed action plan
Produced creative and effective trailblazing ideas and Ad copy and conducted their rollout across campaigns and brands
Held regular catch-ups with the creative team to monitor and control the creative and production workflow on all accounts
Scheduled and attend all creative review meetings, ensuring the sessions start and finish on time with clear deliverables
Attended production meetings and necessary client presentations as required
Ensured client expectations were set and met appropriately
Oversaw the day-to-day administrative duties of the office.

2022

Aug 2022 -Sept 2022

International Bartending Course & Mixology Course - Grade B

2010 - 2013

June 2010 - May 2013

Bachelor of Business Administration Honours - Grade B